2025
Art direction, styling, set design, and cultural consulting. Birkenstock MENA’s first Emirati campaign in the region.
For Birkenstock’s first Emirati campaign in the region, we led styling, set design, and cultural consulting to ensure an authentic and culturally grounded visual narrative. The direction focused on representing local identity with respect and accuracy, blending contemporary styling with meaningful cultural context. Every detail was considered to create a campaign that felt natural, relatable, and true to the community it celebrates.
Customized Birkenstock for Bet on Your Step Campaign Maryam (@maryamgheshmi_) in LAMÆYA لَمّايَْه
Set Design and StylingBehind The Scenes: Campaign ShootCampaign Video..Styling, Makeup and Hair on Maryam (@maryamgheshmi_)