2022
A bold collision of thrift chaos and Y2K nostalgia, inspired by 90s Emirati youth culture.
For Seesaw, we led creative direction, styling, prop design, and photography to build a visual world rooted in contrast and connection. Drawing from thrift aesthetics and early 2000s nostalgia, the scene was constructed from the ground up using curated props, expressive styling, and authentic faces. Through color, texture, and attitude, the campaign captures movement, energy, and a contemporary reimagining of youth culture.